Retailer coverage

Retailer data has two separate jobs.

Some retailers can supply monetised affiliate links. Others may only contribute comparison evidence. We keep those roles separate so commission cannot turn a worse price into a deal.

Important: a retailer can invalidate one of our deals even if we do not earn commission from that retailer. Public offers still have to pass the publication gate.

InStock UK

Primary product-feed source used for product matching and price observation where available.

Source feed configured

Tooled Up

Primary product-feed source with strong relevance to tools, DIY and workshop products.

Source feed configured

Back to the Office

Primary product-feed source covering office technology, computing and related equipment.

Source feed configured

Boxed2me

Primary product-feed source used where exact identifiers and current offer data are usable.

Source feed configured

Comparison coverage is broader than monetisation

The comparison engine can use exact-product evidence from additional retailers where accessible. A cheaper verified exact match can block a more expensive affiliate offer even when that cheaper retailer is not monetised by Deal Burrow.

Why we do not publish a giant retailer logo wall

Being visible to the comparison engine is not the same as being a joined affiliate partner, and feed access can change. We would rather describe the role of retailer data accurately than imply commercial relationships that do not exist.

Want to understand the stop gate?

See the exact-product, price-history, retailer-page and cross-retailer checks an offer must clear before publication.

Read how publication works →